Cincinnati, Ohio (November 12, 2018) — With FC Cincinnati set to become Major League Soccer’s 24th team in 2019, the club announced a revamped brand identity on Monday. It included an updated crest that pays homage to the Queen City with a variety of symbolism.
The full story behind our crest…
— FC Cincinnati (@fccincinnati) November 12, 2018
“We’re thrilled to introduce our MLS brand,” FC Cincinnati CEO Carl Linder said in a club release. “FCC has forged a strong connection with our city over the past three years. As we move into the future as an MLS club, our new look maintains that strong connection and reflects our passion and ambition for world-class soccer in Cincinnati.”
FC Cincinnati Reveals Updated Brand Identity
One thing that’s staying the same on the new crest is the team’s patented orange and blue color scheme. As a whole, it’s a tribute to the city’s German heritage particularly with regard to the font used for the team name. Another element that’s remaining on the crest is the lion which will have three wings added to it, symbolizing the club’s three years in USL.
Cincinnati took USL by storm during its tenure in the league. The club consistently brought in hugely impressive crowds at Nippert Stadium on the campus of the University of Cincinnati. It included an average attendance of 25,717 in 2018, a USL record. Those numbers are a big reason for their eventual transition to MLS.
“Developing our MLS identity has been an intensive, yet gratifying process, that has been so well-worth the end result we’re presenting today,” team president and general manager Jeff Berding emphasized. “We’re incredibly proud of the development process and what we present today as our final product. We firmly believe these new marks and brand system are a perfect representation of our club as we enter Major League Soccer. We introduced local, organic elements to refresh our look, yet kept specific iconography from our early years to retain familiarity. We cannot wait to take the field in 2019 bearing the FC Cincinnati – Football Club Cincinnati – crest on our chests.”
FC Cincy will continue to play at Nippert over the next two seasons. But a new facility in the West End neighborhood is expected to be ready after that with the team beginning play there in 2021.